The inaugural Sound. Waves. is coming to Adare, Limerick, from 12-14 November 2025.

We're turning up the volume on Ireland’s creative industries for today’s evolving landscape. It's the successor to the much-loved Music Cork, but we want it to be much more than that. This new Summit blends Podcasting, Music and Business insights, with Awards recognising the best Irish Podcasters. It will also bring a special focus to celebrate the Ryder Cup coming to Adare in 2027 and look back at the amazing European Ryder Cup victory at Beth Page.

Sound.Waves. builds on the legacy of Music Cork as a boutique one-of-a-kind event in Ireland. We want to ensure it has the same unique atmosphere, where colleagues can catch up and new connections can be made in the intimate setting of Adare.

There will be opportunities to learn about broad areas of content creation, reaching and monetising audiences, understanding and engaging with AI, and social media & marketing in the multi-channel age. Companies already attending include Apple, Patreon, Spotify, BBC Sounds, RTE, GoLoud, Onic, Sky Sports Golf, Golf Digest, CMU (Complete Music Update), Circulate, Kite Entertainment, only Music, NK Management, Paul Craig (Chairperson MMF & manager Biffy Clyro), Chris Cooke (CMU), and Eileen O’Gorman (Partner Gleeson McGrath Baldwin, expert in IP and entertainment law).

We’re also very grateful for the ongoing support of some of our long-standing sponsors, including Universal Music Ireland, IMRO, IRMA, RAAP, AIM Ireland and Livewire who will be joining us in Adare.

We will have sessions that specialise in music business, with high-level speakers and moderators. We will look at A&R and the deals being done across music IP, music in the age of AI, an introduction to music agreements and a special guest fireside chat.

As always there will be the usual mix of panel conversations, informal networking opportunities, and a live music trail will take place on Wednesday 12th November in Limerick City.

You can find the great value registrations including one and two night accommodation packages with The Woodlands House Hotel, follow this link for details...

https://www.soundwaves.ie/tickets

We look forward to welcoming you to Adare in November!