The inaugural Sound. Waves. took place in Adare, Limerick, from 12-14 November 2025.

Turning up the volume on Ireland’s creative industries for today’s evolving landscape, the new summit is the successor to the much-loved Music Cork, but also much more than that. The new summit blends Podcasting, Music and Business insights, with Awards recognising the best Irish Podcasters., bringing a special focus to celebrate the Ryder Cup coming to Adare in 2027 and look back at the amazing European Ryder Cup victory at Beth Page.

Sound.Waves. builds on the legacy of Music Cork as a boutique one-of-a-kind event in Ireland. We want to ensure it has the same unique atmosphere, where colleagues can catch up and new connections can be made in the intimate setting of Adare.

In its first year, the summit focused on learning about broad areas of content creation, reaching and monetising audiences, understanding and engaging with AI, and social media & marketing in the multi-channel age. Companies and speakers who attended included Apple, Patreon, Spotify, BBC Sounds, RTE, GoLoud, Onic, Sky Sports Golf, Golf Digest, CMU (Complete Music Update), Circulate, Kite Entertainment, only Music, NK Management, and Gleeson McGrath Baldwin, expert in IP and entertainment law.

Sound. Waves. also hosted sessions specialising in music business, with high-level speakers and moderators focusing on A&R and the deals being done across music IP, music in the age of AI, an introduction to music agreements.